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Today’s retail environment has changed when it comes to opportunities to engage with customers - and millennials are a driving force in enabling new ways to connect, communicate and shop. Delivering a customer-centric experience can increase profits and allow retailers to take advantage of the digital economy, but getting it right is a challenge. Join leaders from Kohl’s and Deloitte to hear how Kohl’s is taking on this challenge by utilizing Tableau to deliver valuable customer insights to their teams. In this interactive presentation, we’ll share the concepts and example dashboards that help Kohl’s see the story in their data. Don’t miss out on this informative and insightful presentation that can leave you with new ideas on how to better engage with your customers through Tableau.
• Integrating data points from multiple sources - from online purchases to in-store purchases
• Understanding online demand versus in-store and how to better serve the customer by geography
• Generating new insights by trend and customer segment – and driving new customer categories