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Managing on-shelf availability (OSA) at the national level, not just for Oreos but for ALL Mondelez products, is a monumental undertaking in Excel. If that wasn't challenging enough, there are many root causes behind low OSA: Store Execution and Merchandising, Ordering and Distribution, Manufacturing, and accurate Demand Forecasting to name a few.
It's also difficult to understand the inventory processes of the different retailers, e.g. Kroger, Target, Safeway, etc. To manage the volume of data and complexities of OSA, Mondelez leveraged Redshift and Tableau to integrate internal and external data sources and pinpoint tactical steps for our field force to execute. Join us to learn how we overcame the Big Data hurdle, improved order quality through more accurate demand forecasting, and applied agile methodologies to create effective Tableau dashboards which resulted in recapturing millions in lost sales.