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As GoPro expands into content networks and launches new products, new sets of challenges appear. One of the most critical challenges facing GoPro during this period of rapid growth is their ability to make effective use of massive amounts of data.
In the past, it took GoPro months to understand new inbound data and determine how it needed to be transformed or augmented for analysis. To streamline this process, GoPro is creating an analysis loop, which informs product usage trends, and product insights. This serves a large ecosystem of GoPro executives, product managers, engineers, data scientists, and business analysts. And utilizes an integrated technology pipeline consisting of Apache Kafka, Spark Streaming, Cloudera’s distribution of Hadoop, with Tableau as the end user analytics tool.