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Within the last decade, the UK Higher Education sector moved from essentially stable government funding to reliance on student fee income. In this new context, success depends on balancing demands of securing financial sustainability in a volatile student recruitment market with ensuring increasing levels of teaching and research quality. In this session, we’ll discuss the journey towards embracing data as part of this new world, challenges faced in making data robust but approachable, and challenges creating a new data-focused environment with only two Tableau desktop licenses. We’ll also share the development of a planning dashboard created to promote awareness and understanding of the University’s position across a series of key performance indicators, constructive prioritization of improvements needed within teaching and research, good practices, and evidence-based decision making.