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Deep Root Analytics is a predictive media analytics company. The challenge we faced was not only how to provide our clients with the tools for actionable insights, but also how to monitor and grow our proprietary multi-sourced data management platform, housing more than 20 billion rows of raw data.
In this session, we will explore how Deep Root multi-purposes Tableau in the following ways:
- Primary Client Interface: providing our clients with planning tools to help inform buying decisions, and show them near real-time updates about their and their opponent’s advertising
- Internal Business Intelligence and Product Quality Assurance – using Tableau for internal BI, sales, and quality assurance
- Marketing & Reporting Platform: using Tableau to share insights about the changing media landscape