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This session will share the story of Tableau adoption at Southwest Airlines, the nation's largest carrier in terms of domestic passengers. We'll also share how Tableau has empowered users to exercise their "warrior spirit" by self-serving data. We will talk about our team, Enterprise Data Strategy and our roles as self-service leads within the enterprise. We'll review the current data gaps and how Tableau is helping fill that role in our self-service life cycle and helping us achieve our goal of being a data driven organization. We'll share some interesting stories of how we are using Tableau across the organization and the problems it's helping solve.