Research Analyst, Deep Root Analytics
Hilary is a research analyst and the fourth full-time employee at Deep Root Analytics, a predictive media analytics start-up specializing in TV targeting for political, consumer, and issue advocacy advertising. Hilary manages the Deep Root primary user interface (built entirely on Tableau), and conducts in-depth analyses and reporting for Deep Root clientele, as well as internally for business intelligence and sales projects. Prior to joining Deep Root, Hilary worked at the Texas Cancer Registry where she completed her first Tableau project, analyzing and visualizing the growing presence of health information exchanges and electronic health record reporting in Texas hospitals. Hilary also serves as Deep Root's Chief Pun Officer and makes it her mission to leave no corny joke untold.