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Anyone can analyze basic social media data in a few steps. But once you’ve started diving into social analytics, how do you bring it to the next level? Michelle Wallace, who leads Tableau’s global social programs, will share strategies for scaling a social data program. You’ll learn:
- How to go beyond Excel by layering in advanced social data sources
- Considerations for building scalable data sources
- Tips for using metadata and calculations for more sophisticated analysis
Social data can offer powerful insights right away. In this session, you’ll learn how to build a mature social data program from that foundation.