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It is easy to make a map in Tableau. Unfortunately, it is also easy to make a bad map. This session will introduce you to cartographic best practices to help you make better, more effective maps in (and outside of) Tableau and do it faster. This presentation will introduce principles of map design, including matching your map to the audience and question, choosing the right map type, designing more effective tool tips, and general symbolization techniques to help make your map more intuitive and effective for seeing and understanding the patterns in your spatial data.