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Automating reports? Building new dashboards, converting the old and standardizing it all for your enterprise? Are you innovating? Making a difference in your business process? Delivering to mobile? Frustrated with resistance to change? Learn three critical lessons from PNC Bank's BI team to transform your reporting and analytics environment, setting executive managers and individual sales people free to generate more profit. Topics will include: Getting the content right, managing focus groups, the importance of a "Tableau lab," overcoming "first viz shock", change management, making maps meaningful, geocoding tricks, using Google Analytics, engaging Tableau Professional Services, and using the API to build portal components needed for success.