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PepsiCo partners with the country’s biggest retailers, importing huge volumes of shipping, inventory, and POS data to forecast sales. Quickly and accurately visualizing this data to inform our retail partners of sales trends and the impact of promotions is critical to maintaining transparent business relationships with them. In order to accelerate time to insights, we developed a streamlined big data strategy that leverages an enterprise-wide Hadoop data processing platform, data wrangling solution (Trifacta) and data visualization application (Tableau) to scale existing operations. We can now understand and structure data in record time, with overall reporting build time dropping an astounding 90%. This allows us to dive deeper into Tableau, create faster and more accurate data visualizations, and focus on data storytelling instead of piecing that data together. Come to this session to find out how we did it.